Las Vegas chapels of adore that use Elvis Presley’s likeness could come across them selves turning into Heartbreak Resorts.

The licensing corporation that controls the name and picture of "The King" is purchasing Sin Metropolis chapel operators to end utilizing Elvis in themed ceremonies, the Las Vegas Evaluate-Journal reported on Monday. Genuine Brands Group despatched stop-and-desist letters in early May to a number of chapels, which are expected to be in compliance by now.

With Elvis so intently tied to Vegas’ wedding day market, some say the shift could decimate their businesses.

"We are a loved ones-operate organization, and now we’re hanging with the large canines," claimed Kayla Collins, who operates LasVegasElvisWeddingChapel.com and the Little Chapel of Hearts with her partner. "That is our bread and butter. I don’t get it. We had been just hitting our stride again as a result of COVID, then this comes about."

Elvis impersonator Brendan Paul walks down the aisle throughout a marriage ceremony for Katie Salvatore and Eric Wheeler at the Graceland Marriage Chapel in Las Vegas. (WHD Image/John Locher)

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Clark County Clerk Lynn Goya, who led a advertising marketing campaign advertising and marketing Las Vegas as a marriage ceremony place, stated the purchase for chapels to stop working with Elvis could not have appear at a worse time for the sector.

The city’s wedding day sector generates $2 billion a calendar year, and officials say Elvis-themed weddings stand for a considerable amount of the ceremonies carried out.

"It may possibly demolish a part of our wedding ceremony marketplace. A amount of men and women could get rid of their livelihood," Goya reported.

One particular chapel last weekend had its Elvis impersonator alter as a substitute into a leather jacket, denims and a fedora for a "rock ‘n’ roll" themed ceremony, the Overview-Journal reported.

Charles King sings as Elvis as he marries Alicia Funk and Vaughan Chambers at A Tiny Wedding day Chapel in Las Vegas. ( WHD Photo/John Locher)

Graceland Wedding Chapel, which performs 6,400 Elvis-themed weddings per year, has not been served a warning but, according to manager Rod Musum.

Reliable Manufacturers Group did not promptly reply Tuesday to an emailed request for remark.

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The licensing firm oversees the estates of significant names like movie star Marilyn Monroe and boxer Muhammad Ali and 50 consumer brands.

Elvis Presley performs on stage at the Intercontinental Lodge in Las Vegas, Nevada, in 1969. (Fotos Global/Getty Visuals     )

In the cease-and-desist letter, the firm reported it will halt unauthorized use of "Presley’s name, likeness, voice picture, and other elements of Elvis Presley’s persona in advertisements, products and if not." The letter also claimed "Elvis," "Elvis Presley" "and "The King of Rock and Roll" are protected emblems.

The purchase really should not translate into authorized motion versus Elvis-themed stage demonstrates in Las Vegas these as "All Shook Up" because impersonating an individual for reside performances these as shows is viewed as an exception less than Nevada’s proper of publicity regulation, in accordance to Mark Tratos, a neighborhood legal professional who served create the statute.

"An Elvis exhibit is a performer basically entertaining many others by re-developing that individual on stage," Tratos stated.

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Kent Ripley, whose business is named Elvis Weddings, mentioned he has hardly ever run into this challenge in 25 decades of performing as Elvis.

"They want to safeguard the Elvis model. But what are they preserving by taking Elvis away from the public?" Ripley asked.