SEE IT: Newsom cuts advert encouraging Floridians to move to California

Daniel Chaitin

July 03, 12:54 PM July 03, 01:15 PM

Gov. Gavin Newsom (D-CA) is featured in an Independence Working day ad encouraging Florida people to shift to California.

The advert, paid out for by the governor's reelection marketing campaign, is an early salvo in what could be a 2024 presidential showdown in between Newsom and Gov. Ron DeSantis (R-FL). It follows a lot more than 360,000 individuals leaving California in 2021 and shifting to sites these types of as the Sunshine State because of to affordability, state restrictions, and access to careers, among other points.

"It truly is Independence Working day — so let's communicate about what is going on in The us," Newsom claims in the advertisement, which he tweeted out on Sunday. "Flexibility is under attack in your state," he provides prior to having goal at Republican leaders.

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"I urge all of you living in Florida to sign up for the combat — or sign up for us in California, wherever we nonetheless feel in flexibility: Freedom of speech, independence to decide on, independence from dislike, and the freedom to really like," Newsom says. "Will not permit them consider your liberty."

DeSantis's campaign panned the advertisement as being a waste of money.

"Gavin Newsom may well as properly light-weight a pile of cash on fireplace," spokesman Dave Abrams mentioned, according to CNN. "Pass the popcorn for his determined endeavor to acquire back again the California refugees who fled the hellhole he designed in his state to arrive to Florida."

Newsom survived a recall election in September of previous year, and polls exhibit favourable signals for his reelection energy this calendar year.

Like his California counterpart, DeSantis has established his aim on a reelection marketing campaign, but he is often talked about as a leading-tier prospect for the 2024 presidential election. Current polling has proven DeSantis closing the gap substantially amongst himself and former President Donald Trump, who has flirted with a different operate at the White Dwelling.