Time, the writer of Time journal, mentioned on Monday the media agency has named Jessica Sibley as its chief govt officer, efficient November 21.

Sibley’s appointment comes because the 99-year previous firm seeks to broaden away from its print operations and turn into a diversified media firm.

The media govt joins Time from Forbes the place she was most lately the chief working officer. Sibley will succeed Edward Felsenthal, who will retain his position as editor-in-chief of the publication, the corporate mentioned.

Felsenthal, who has been Time’s editor-in-chief since 2017, took on the extra position of chief govt officer in 2018 after the corporate was taken over by Salesforce Inc co-founder Marc Benioff and his spouse Lynne Benioff from media firm Meredith Corp.

“She (Sibley) has a rare document all through her profession of delivering progress and innovation and constructing deep relationships with prospects to make sure their success,” Marc and Lynne Benioff mentioned in a press release.

The print journal, which has 1.3 million subscribers, will look to profit from Sibley’s expertise in driving income progress as promoting spend dries up for magazines and newspapers.

Sibley has labored in media manufacturers together with The Wall Road Journal, Bloomberg and Condé Nast, the place she has contributed towards income progress and different initiatives.