Study: More than a third of women already invest, men’s belief in their own money is weaker

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Men still invest clearly more than women, but the gap is narrowing, says Danske Bank’s research.

Still a greater proportion of women invest, says Danske Bank’s Financial Peace of Mind 2022 study. The difference in investing between women and men has narrowed, but men still clearly invest more than women.

Currently, 35 percent of women invest in shares, securities and the like. Two years ago the corresponding figure was 31 percent and four years ago 30 percent. 44 percent of men invest at the moment, compared to 41 percent two years ago and 42 percent four years ago.

The difference between the share of men and women investing has thus narrowed in four years from 12 percentage points to nine.

“We are happy that women have started to become more prosperous. However, we hope to see more female investors in the future as well, because it is one good way to break the glass ceiling in the wallet, i.e. to improve the weaker financial position of women”, senior strategist at Danske Bank Kaisa Kivipelto says in the announcement.

Three quarters of women invest to create a financial buffer for themselves, while it is the reason for two out of three men. There are more men for whom investing is primarily a hobby.

Women’s investing is partly limited by a lack of self-confidence. 29 percent of women say they don’t invest because they don’t know how to do it well enough, while 18 percent of men think so.

“There is no reason for women’s low self-confidence. According to research, women are often more successful as investors than men. A woman in the market often resembles a professional investor more than a man,” says Kivipelto.

The lack of money is mentioned by roughly the same number of women as men as the reason for not investing.

Men do more stock trading than women and believe that they will get more income by being active, which is why men lose more income than women due to trading costs. Women trust funds more than men, and half of those who invest in funds are women.

The material of this year’s Economic Peace of Mind survey was collected in June-July. 3,013 Finns responded to the survey.


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