TikTok It is not the first social network that tries to attract the attention of users with new monetization options. Instagraman application owned by Meta, already allows some Internet users to configure their accounts so that their followers can subscribe to see premium content – publications, Reels or stories – in exchange for payment.

TikTok is also working on a new creator fund aimed at doling out money among the most popular accounts. This policy was already active for a long time. The fund was made up of 1,000 million dollars to be distributed over three years. However, now the requirements to access could be more demanding.

Specifically, the creator should have more than 100,000 followers and make long videos. Currently the limit on TikTok is set at 10 minutes.

Currently, Instagram allows ‘influencers’ to take a percentage of the sales it generates from the products it advertises. Meanwhile, YouTube announced just a few months ago that it would start giving Internet users 55% of the income generated thanks to the platform. Meanwhile, the creators of Shorts, short TikTok-style videos present on the Google-owned site, are taking 45% of the total.

The goal, in the end, is to tempt the Internet user to put aside competing applications and platforms and focus on just one. In the one that offers the best economic performance.