It appears to be an intriguing platform for various users and personal initiatives with 2.1 billion users.

Beyond chats and video calls, WhatsApp intends to give a place of importance to another communication format. The messaging platform is actively working on a feature that will enable its more than 2.1 billion users to subscribe to newsletters without having to exit the application.

A function to subscribe to this class of stories is reportedly hidden in the source code of the most recent version for developers (beta), according to the messenger-specific website WaBetaInfo. However, it is not yet accessible to users of the app’s Beta.

Users will be able to make newsletters to share information with those who subscribe directly within WhatsApp once this new feature is available in the messaging service’s stable version.

Even, according to the leak, users will be able to conduct searches within the app using the code names or pseudonyms of their choice, allowing them to discover and subscribe to various kinds of material.

These emails, it seems They can be found in WhatsApp’s “States” tab, where they have their own category and appear in the order in which their authors post them.

For the time being, it is unclear if this type of material will feature advertisements or any other form of monetization for the creators. Once it is ultimately incorporated into WhatsApp, though, this might change.

In this manner, WhatsApp keeps adding features to make it more than just an instant messaging service, much like its Chinese rival WeChat, which also has messaging, a social network, and even mobile payments.

What are newsletters: The next step for WhatsApp

This type of content, which has been gaining popularity for a few years, was the main emphasis of the messaging service, which was owned by Meta.

A group of subscribers who are interested in getting news, updates, or promotions from a business, organization, or person are sent the newsletter on a regular basis. They are typically utilized as a marketing strategy. They may also include helpful articles, advice, suggestions, and exclusive material that the recipients might find useful.

Even newsletters can be distributed to recipients on a weekly, biweekly, or monthly basis.

For instance, in some circumstances, the communication can be tailored to the recipient’s preferences or behavior, enhancing its potency.

Even though this format for sharing news is extremely popular online, social networks do not appear to be helping it develop sufficiently. In reality, Twitter was the star of one of his most recent unsuccessful attempts.

The Blue Bird Social Network introduced its very own integrated newsletter platform, named Revue, in 2021. However, Elon Musk’s team chose to shut it down in January of this year as a result of the low user base.